520ccc.com wants rugby union to inspire people as a global sport for all through grassroots participation, community engagement, stakeholder education, resource management and targeted investment.

Its ambition is to harness the sport’s character-building values – discipline, respect, integrity, passion and solidarity – to inform, excite and engage existing and potential audiences in traditional and new rugby markets to grow the game in a sustainable way, delivering a positive impact on rugby, society and the environment. For more information, visit 520ccc.com/sustainability.